Bang and Olufsen

B&O Play Launch

Bang & Olufsen celebrated its new “B&O Play” line of bluetooth speakers and headphones.
We designed a multi-sensory installation where the connection between sound and taste was explored to showcase the various audio products.

Creative concept and design in collaboration with Laila Gohar, Production, Fabrication

Three different food stations and walls, each representing a different sound were created. The focus sounds were Crunch, Fizz, & Pop.

Each sound station featured a different sound blasting from a speaker or headphone or the same sound as the food is supposed to make, but amplified or reduced. As guests travelled through the installation it became evident that sound affects the perception of taste.